About me
About me
Experienced Designer & Developer
Transforming Visions Into Digital Masterpieces
I’m Natalie Luong, a Product Designer passionate about creating seamless, user-centered experiences that blend strategy and aesthetics. I specialize in branding, web design, packaging, and UX/UI solutions. I’ve worked on projects ranging from restaurant branding to AI-driven healthcare experiences.
5+
Happy Clients
5+
Happy Clients
5+
Happy Clients
5+
Happy Clients
4+
Years of Experience
4+
Years of Experience
4+
Years of Experience
4+
Years of Experience
•EXPERIENCE
My Career Journey
EXPERIENCE
My Career Journey
My Career Journey
July 2024 - Present
Dang Boba LLC.
Brand Designer & Marketing Strategist
Developed a cohesive brand identity by designing the logo, visual elements, and packaging, while also designed a website to enhance online presence. Created sample kits to boost brand awareness and implemented barcodes to streamline inventory management.
July 2024 - Present
Dang Boba LLC.
Brand Designer & Marketing Strategist
Developed a cohesive brand identity by designing the logo, visual elements, and packaging, while also designed a website to enhance online presence. Created sample kits to boost brand awareness and implemented barcodes to streamline inventory management.
July 2024 - Present
Dang Boba LLC.
Brand Designer & Marketing Strategist
Developed a cohesive brand identity by designing the logo, visual elements, and packaging, while also designed a website to enhance online presence. Created sample kits to boost brand awareness and implemented barcodes to streamline inventory management.
July 2024 - Present
Dang Boba LLC.
Brand Designer & Marketing Strategist
Developed a cohesive brand identity by designing the logo, visual elements, and packaging, while also designed a website to enhance online presence. Created sample kits to boost brand awareness and implemented barcodes to streamline inventory management.
September 2015 - June 2017
Dang Bánh Mì & Poké LLC.
UI / UX Designer & Brand Strategist
Developed the brand identity pre-launch, boosting recognition by 40% in the first year. Led branding and advertising efforts, increasing engagement by 20% weekly, while managing print assets to drive a 15% rise in in-store sales.
September 2015 - June 2017
Dang Bánh Mì & Poké LLC.
UI / UX Designer & Brand Strategist
Developed the brand identity pre-launch, boosting recognition by 40% in the first year. Led branding and advertising efforts, increasing engagement by 20% weekly, while managing print assets to drive a 15% rise in in-store sales.
September 2015 - June 2017
Dang Bánh Mì & Poké LLC.
UI / UX Designer & Brand Strategist
Developed the brand identity pre-launch, boosting recognition by 40% in the first year. Led branding and advertising efforts, increasing engagement by 20% weekly, while managing print assets to drive a 15% rise in in-store sales.
September 2015 - June 2017
Dang Bánh Mì & Poké LLC.
UI / UX Designer & Brand Strategist
Developed the brand identity pre-launch, boosting recognition by 40% in the first year. Led branding and advertising efforts, increasing engagement by 20% weekly, while managing print assets to drive a 15% rise in in-store sales.
September 2023 - November 2023
Gulfstream Aerospace Corporation
in collaboration with SCADpro
Led a 10+ member UX team on a confidential project, driving user research, high-fidelity prototyping, and cross-functional collaboration. Designed immersive cabin experiences with motion graphics and UI, boosting client engagement by 15%.
September 2023 - November 2023
Gulfstream Aerospace Corporation
in collaboration with SCADpro
Led a 10+ member UX team on a confidential project, driving user research, high-fidelity prototyping, and cross-functional collaboration. Designed immersive cabin experiences with motion graphics and UI, boosting client engagement by 15%.
September 2023 - November 2023
Gulfstream Aerospace Corporation
in collaboration with SCADpro
Led a 10+ member UX team on a confidential project, driving user research, high-fidelity prototyping, and cross-functional collaboration. Designed immersive cabin experiences with motion graphics and UI, boosting client engagement by 15%.
September 2023 - November 2023
Gulfstream Aerospace Corporation
in collaboration with SCADpro
Led a 10+ member UX team on a confidential project, driving user research, high-fidelity prototyping, and cross-functional collaboration. Designed immersive cabin experiences with motion graphics and UI, boosting client engagement by 15%.
Education
Education
2020-2024
Savannah College of Art and Design
Bachelor of Fine Arts in User Experience Design, Minor in Industrial Design
Dean’s List Honors Scholar (2020-2024), Academic Scholarships (2020-2024)
2020-2024
Savannah College of Art and Design
Bachelor of Fine Arts in User Experience Design, Minor in Industrial Design
Dean’s List Honors Scholar (2020-2024), Academic Scholarships (2020-2024)
2020-2024
Savannah College of Art and Design
Dean’s List Honors Scholar (2020-2024), Academic Scholarships (2020-2024)
2020-2024
Savannah College of Art and Design
Bachelor of Fine Arts in User Experience Design, Minor in Industrial Design
Dean’s List Honors Scholar (2020-2024), Academic Scholarships (2020-2024)
Process
How I Design
Research & Discovery
Understand the problem & audience
Explore user needs, scout the competition, and spot market trends to shape clear goals and set the stage for success!
01
Ideation & Strategy
Develop Concepts & Structure
Brainstorm design solutions and create mood boards. Develop user personas, journey maps, and wireframes. Establish brand identity elements and design direction.
02
Design & Prototyping
Create Hi-Fi Visuals & Interactive Elements
Design UI layouts, branding assets, and packaging. Develop interactive prototypes and motion graphics. Ensure consistency with style guides and design systems.
03
Testing & Refinement
Validate & improve designs
Conduct usability testing and gather feedback. Iterate based on insights to enhance user experience. Optimize for performance, accessibility, and engagement.
04
Implementation & Launch
Deliver Final Product & Ensure Consistency
Prepare final assets, style guides, and documentation. Monitor performance post-launch and refine as needed.
05
Research & Discovery
Understand the problem & audience
Explore user needs, scout the competition, and spot market trends to shape clear goals and set the stage for success!
01
Ideation & Strategy
Develop Concepts & Structure
Brainstorm design solutions and create mood boards. Develop user personas, journey maps, and wireframes. Establish brand identity elements and design direction.
02
Design & Prototyping
Create Hi-Fi Visuals & Interactive Elements
Design UI layouts, branding assets, and packaging. Develop interactive prototypes and motion graphics. Ensure consistency with style guides and design systems.
03
Testing & Refinement
Validate & improve designs
Conduct usability testing and gather feedback. Iterate based on insights to enhance user experience. Optimize for performance, accessibility, and engagement.
04
Implementation & Launch
Deliver Final Product & Ensure Consistency
Prepare final assets, style guides, and documentation. Monitor performance post-launch and refine as needed.
05
Research & Discovery
Understand the problem & audience
Explore user needs, scout the competition, and spot market trends to shape clear goals and set the stage for success!
01
Ideation & Strategy
Develop Concepts & Structure
Brainstorm design solutions and create mood boards. Develop user personas, journey maps, and wireframes. Establish brand identity elements and design direction.
02
Design & Prototyping
Create Hi-Fi Visuals & Interactive Elements
Design UI layouts, branding assets, and packaging. Develop interactive prototypes and motion graphics. Ensure consistency with style guides and design systems.
03
Testing & Refinement
Validate & improve designs
Conduct usability testing and gather feedback. Iterate based on insights to enhance user experience. Optimize for performance, accessibility, and engagement.
04
Implementation & Launch
Deliver Final Product & Ensure Consistency
Prepare final assets, style guides, and documentation. Monitor performance post-launch and refine as needed.
05
Research & Discovery
Understand the problem & audience
Explore user needs, scout the competition, and spot market trends to shape clear goals and set the stage for success!
01
Ideation & Strategy
Develop Concepts & Structure
Brainstorm design solutions and create mood boards. Develop user personas, journey maps, and wireframes. Establish brand identity elements and design direction.
02
Design & Prototyping
Create Hi-Fi Visuals & Interactive Elements
Design UI layouts, branding assets, and packaging. Develop interactive prototypes and motion graphics. Ensure consistency with style guides and design systems.
03
Testing & Refinement
Validate & improve designs
Conduct usability testing and gather feedback. Iterate based on insights to enhance user experience. Optimize for performance, accessibility, and engagement.
04
Implementation & Launch
Deliver Final Product & Ensure Consistency
Prepare final assets, style guides, and documentation. Monitor performance post-launch and refine as needed.
05
Achievements & Awards
What I've Achieved
01
Int. Design Awards
Honorable Mention
-
Echo
2025
01
Int. Design Awards
Honorable Mention
-
Echo
2025
01
Int. Design Awards
Honorable Mention
-
Echo
2025
01
Int. Design Awards
Honorable Mention
-
Echo
2025
02
EPD Award
Interface Design
-
Flourish
2024
02
EPD Award
Interface Design
-
Flourish
2024
02
EPD Award
Interface Design
-
Flourish
2024
02
EPD Award
Interface Design
-
Flourish
2024
03
Red Dot Award
Interactive Design
-
Surroundings
2023
03
Red Dot Award
Interactive Design
-
Surroundings
2023
03
Red Dot Award
Interactive Design
-
Surroundings
2023
03
Red Dot Award
Interactive Design
-
Surroundings
2023
04
Indigo Design
Discovery of the Year
-
Surroundings
2023
04
Indigo Design
Discovery of the Year
-
Surroundings
2023
04
Indigo Design
Discovery of the Year
-
Surroundings
2023
04
Indigo Design
Discovery of the Year
-
Surroundings
2023
05
Indigo Design
Student Winner
-
Surroundings
2023
05
Indigo Design
Student Winner
-
Surroundings
2023
05
Indigo Design
Student Winner
-
Surroundings
2023
05
Indigo Design
Student Winner
-
Surroundings
2023
06
Indigo Design
Branding for Tech
-
Surroundings
2023
06
Indigo Design
Branding for Tech
-
Surroundings
2023
06
Indigo Design
Branding for Tech
-
Surroundings
2023
06
Indigo Design
Branding for Tech
-
Surroundings
2023
Clients
Clients
Brands I've Worked With
Brands I've Worked With
Brands I've Worked With
Brands I've Worked With
HAVE A PROJECT
IN MIND ?